Before we make a single change to a client's content, we run it through the same 10-point checklist. Most visibility problems trace back to one of these:
- Primary category and description matches the single most important thing you do, in plain language.
- Service or product pages are specific enough for an AI tool to quote directly.
- Business name and details match exactly across your site and every listing — no keyword stuffing.
- Service areas are set correctly for service-area businesses.
- Hours and details are accurate, including holiday hours.
- FAQ content answers the actual questions customers ask, in the words they use.
- Schema markup is present and correct on key pages.
- Fresh content is published at least weekly.
- Reviews are being requested and responded to.
- NAP consistency (name, address, phone) matches across the web.
If you're missing more than two or three of these, that's usually enough to explain why AI tools aren't naming you.